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Discover the Peninsula

Discover nature! Take a morning dip in Torekov, hike to the rocky cliffs of Hovs Hallar, ride on the renowned Kattegattleden bicycle route passing by our Countryhouse, cruise along country roads offering scenic views, and sail on the 100-year-old Nanny to the little paradise island Hallands Väderö.

The unique mix of rural landscapes and the surrounding Kattegat Sea offers countless activities and an excellent culinary variety, including the first vintages of our local wine pioneers.


In addition to the luxury of nature, the Nobel family, tennis-playing King Gustav V, the world-famous soprano Birgit Nilsson, textile artist Märta Måås-Fjetterström, and other significant personalities contributed to the genuine lifestyle, rich culture, and chic flair of small-town Båstad & Bjäre Peninsula. 


Change is a beautiful thing! Winter solitude or vibrant summer? Energizing sea breeze or relaxing crackling fire? Local spring flavors or autumnal cooking with finest ingredients from our peninsula and the surrounding sea? Whatever the season, whatever your mood, we can´t wait to share the beauty of Bjäre Peninsula with you. 


Consider our seasonal recommendations and get inspired by our tips on Instagram and Facebook.




Bjäre Peninsula is full of experiences, bold contrasts, and surprising diversity. Idyllic countryside or gorgeous beaches, untouched nature reserves or the magnificent Norrviken Gardens, rustic farm shops or the chic shopping boulevard, local handcrafts or stunning fine arts at Ravinen, 132 holes of golf or the legendary center court of Båstad to watch world-class tennis — why should you have to choose when you can experience it all on one little peninsula?


A place WHERE LAND, WATER, and sky meet
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